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Penn Custom Shop V Series Reels

Customize your own Made in America Penn International V Series Big Game Reels! Start by first picking any of the available reel models. Then pick your color and your engraving from the available choices. How do I order? Your choice, keep reading...

Order Penn Custom Shop Reels at Fisherman's Headquarters

Order via Website: Decide what reel, color and/or engraving options you would like. Prices, Items Codes and Items Descriptions are found at our Penn Custom Shop Price Sheet. Once you find the reel(s) of your choice, input the data into our Special Order Shopping Cart. Fill in the blanks; Item Number, Item Description, Item Price and quantity. Then click the blue "Add to Cart" button. Answer a couple questions (shipping & in/out of state) and then in the "Special Instructions" include your desired Custom Shop Options... List all of the options that your want: Color Combinations (Solid or Combination of different colored exterior parts, maximum of two colors) and Engraving Options (Choose Graphic, Top Lever Text, Sub Level Text). Then enter billing information and click "Submit Secure Order". We contact every individual Penn Custom Shop customer via phone to ensure the order is 100% to the customer's specifications. If any questions arise in the order process do not hesitate to call or email us. We are here to help.

Order via Phone: 609-494-5739 or 877-984-5400

Order via Fax: Download the Fax-In Order Form, fill it out and fax it to us. You could also email it to us if you wish.

Available Reels:

Choose from any of the International V Series Reels like the International VW Single Speed (30 or 50), International VSW 2-Speed(16, 30, 50, 70, 80) &/or the International VSX Extreme 2-Speed Reels (16, 30, 50, 130). List of available reel models to choose from: 16VS, 16VSX, 30VW, 30VSW, 30VSX, 50VW, 50VSW, 50VSX, 70VS, 80VSW, 130VSX. For more details on the reels features and more specifics browse the following links: Penn VW Series Reels, Penn VSW Series Reels, Penn VSX Series Reels.

Available Sizes

Anodized Colors Available:

There are 7 colors to choose from: International Gold, International Silver, Gun Smoke, Solid Black, American Red, American Blue, and Tournament Pink. A portion of the proceeds from the sale of Tournament Pink reels will go to benefit the early detection of breast cancer.

7 Available Colors

Anodized Pieces Available:

All Penn International V Series Big Game reels consist of four separate parts that can be anodized different colors to match your style. You can pick and choose, mix and match the colors to truly customize your reel. A maximum of any two colors may be chosen per reel.

Pieces to mix and match colors

Custom Engraving Available:

Truly custom engravings! Choose from one of the 6 graphics: the Penn logo, the American flag or four popular game fish. Then add two lines of text, Top Level Name (up to 25 letters) and Sub Level Name (up to 20 letters).  Also, "Made in the USA" will be engraved on all sideplates.  Each engraving will be sized proportionally to fit the left sideplate. Sideplates may be anodized in any of seven color options. Text may be engraved in gold or black.

Left Sideplate Custom Engraving Options


- Penn Custom Shop Pricing -

- Order Penn Custom Shop Reels by Fax -


Penn Custom Shop reels are made on an individual basis so you can be assured your reel is one of a kind. PENN is proud to build these reels in the USA by some of the most experienced reel craftsmen in the industry. Each Custom Shop reel is built with the same high standards as other PENN products, which are made to last a lifetime with proper care and maintenance.


In the event your Custom Shop Reel should need parts, please contact us at 609.494.5739. We are a Penn Warrantee and Parts Center. When ordering parts for your Penn Custom Shop Reel let us know the color and the Penn Part #'s (located in parts schematic) that you need. We will try out best to get the past as soon as possible.


View the manufactures website, PennReels.com

View Penn Custom Shop Reels on Penn's Website




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