The Pilchard is a popular model from Red Gill. The Red Gill Pilchard is a shad like fishing lure that features an integral weight and hook as well as small fins on each side of the gills. These design features provide extra stability whilst being trawled through the water and is ideal for lengthy casting. The Pilchard incorporates an anti-snag hook placement to reduce the likeliness of snag and loss. The Red Gill Pilchard also has the large paddle tail that give the lure its incredible action that Red Gill Lures are known for.