Helping Anglers Catch More Fish Since 1962

Fisherman’s Headquarters is a family-owned fishing bait and tackle shop located in Ship Bottom on Long Beach Island. Known locally as Fish Heads, we’ve been the trusted one-stop destination for surf, inshore, and offshore anglers for over six decades.

➡️ Learn more about the history of Fisherman's Headquarters!

Conveniently Located on Long Beach Island

Situated at the gateway to Long Beach Island, Fisherman’s Headquarters is an easy stop when heading onto the island on your way to the beach, inlet, or marina.

• 9 miles from Barnegat Light
• 7 miles from Beach Haven
• Less than 10 miles east of Garden State Parkway Exit 63

More Than a Bait & Tackle Shop

Beyond a traditional fishing tackle store, Fisherman’s Headquarters is your fishing partner. We provide premium fishing tackle and gear, live, fresh, and frozen baits, personalized gear outfitting, expert local fishing knowledge, and professional rod and reel maintenance — all backed by decades of real-world fishing experience on Long Beach Island and the surrounding waters.

Whether you’re surfcasting the beach, fishing Barnegat Inlet, or running offshore, we’ll help you gear up right for your next heart-pounding, line-screaming fishing trip.

Open Daily Year-Round for Your Fishing Schedule

We are open daily year-round, with extended hours during the spring, summer, and fall fishing seasons. From early-morning tide changes to last-minute tackle needs before a trip, Fisherman’s Headquarters is here when anglers need us most.

Stop in, gear up, and experience the Fisherman’s Headquarters difference.

Authorized Penn & Van Staal Reel Repair Center

Fisherman’s Headquarters is New Jersey’s factory-authorized Penn Reel and Van Staal Reel Repair & Parts Service Center. Our in-house technicians are trusted by anglers across the region and around the country to keep reels performing at peak levels season after season.

Routine maintenance, repairs, and genuine replacement parts are handled by experienced professionals who understand the demands of saltwater fishing.

➡️ Need A Reel Serviced?

Trusted by Anglers Nationwide

Commended and recommended for excellence by regional and national fishing organizations and publications, Fish Heads proudly serves the needs of saltwater anglers from around the world.

Anglers rely on our large, well-stocked selection of rods, reels, line, lures, terminal tackle, sunglasses, apparel, and accessories from industry-leading brands — all chosen with practical fishing applications in mind.

Local Fishing Reports & Community Commitment

Stay connected by tuning into our reliable fishing report videos and blogs, where we share up-to-date local fishing conditions, tactics, and seasonal insights for Long Beach Island and the surrounding waters.

➡️ Read our New Jersey Shore Saltwater Fishing Report Blog!

➡️ Watch the latest LBI Fishing Report to see What's Biting!

We’re also proud to support conservation efforts through our monofilament recycling program, helping protect the waters that fuel our sport and livelihood.

Free & Easy Access Parking

Parking: Free, easy-access, off-street private parking is available on both the east and west sides of the building, with close proximity to the store entrance — perfect for quick stops or fully gearing up for a trip.