Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Fishing lures, baits, and scents are essential tools for anglers targeting fish in both saltwater and freshwater environments. At Fisherman’s Headquarters, anglers will find a wide selection of proven fishing lures designed for surf fishing, inshore fishing, offshore fishing, and freshwater fishing.

From poppers and stickbaits to jigs, soft plastics, and scent attractants, these products are built to mimic natural bait and trigger aggressive strikes from species like striped bass, bluefish, tuna, fluke, and many freshwater gamefish. With options for anglers of all skill levels, these lures are designed to attract, fool, and catch fish in a wide range of fishing conditions.

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Jigs | Spoons
Jigs | Spoons
Plugs | Hardbaits
Plugs | Hardbaits
Softbaits
MagicTail Hoo Magic Trolling Lures - 403189601011
Offshore
Scent | Attractant
Tsunami Glass Minnow - 799967336030
Flies | Teasers
    595 products
    No Alibi Dolphin Delight Trolling Lure Rigged on Cable
    No Alibi
    No Alibi Trolling Feather Lure Rigged on Mono
    No Alibi
    No Alibi Trolling Feather Lure Unrigged
    No Alibi
    SEP's Pro Dodger 4/0
    SEP's
    Johnson Silver Minnow Weedless Spoon
    Johnson
    Asalt Fishing Snapper Zapper 1/2 oz
    Asalt Fishing
    Stack Tackle Chovie Jig - 3/4oz
    Stack Tackle
    NJ Saltwater Flies - 1/2 & 1/2
    NJ Saltwater Flies
    Sold Out
    UVT Fishing Hand Carved Murray Popper 7" 3.5oz - Without Hooks
    UVT Fishing
    Save 27%
    Sold Out
    Owner 5148 Ultrahead Saltwater Bullet Hook
    Owner
    Save 25%
    Strike King Hog Father Jr
    Strike King
    Strike King Saltwater Mega Dawg
    Strike King
    Sold Out
    Tate's Plain Shad Head Jig (5pk)
    Tate's Baits
    No Live Bait Needed 3.75" Paddle Tail Softbaits
    No Live Bait Needed
    NJ Saltwater Flies - Bangers
    NJ Saltwater Flies
    NJ Saltwater Flies - Clouser
    NJ Saltwater Flies
    Yo-Zuri Mag Pencil
    Yo-Zuri
    Tormenter Sidewinder 2.0 19" Spreader Bars
    Tormenter Tackle
    Sale
    Tormenter Sidewinder Tracker Mini Tuna Dart Spreader Bar
    Tormenter Tackle
    Save 17%
    Sold Out
    Tate's Plain Roundhead Jig (5pk)
    Tate's Baits
    Stack Tackle Screwy Head Jigs
    Stack Tackle
    Sale
    Berkley Gulp! Saltwater Swimming Mullet Chrome
    Berkley
    Save 33%
    Sale
    JYG Pro Fishing Semy Collection Jigs
    Jyg Pro Fishing
    Save 11%
    Sale
    JYG Pro Fishing Stryke Collection Jigs
    Jyg Pro Fishing
    Save 11%
    Berkley Gulp! Turbo Shrimp
    Berkley
    Bluewater Fishing Tackle Venom Series Jigs
    Bluewater Fishing Tackle
    Yo-Zuri 3DS Minnow
    Yo-Zuri
    Yo-Zuri 3DB 110 Suspending Jerkbait
    Yo-Zuri
    Yo-Zuri 3DB 110 Deep Suspending Jerkbait
    Yo-Zuri
    Sale
    Stack Tackle Screwy Head Hoochie Jigs
    Stack Tackle
    Save 21%
    Stack Tackle 5" Tail Clapper
    Stack Tackle
    Sale
    Z-man HeadlockZ HD Jigheads
    Zman
    Save 20%
    Sale
    Tsunami Tidal Pro IPOP Poppers Sale
    Tsunami
    Save 28%
    Sale
    Joe Baggs Twisted Jig Heads
    Joebaggs Tackle
    Save 30%
    Sale
    Joe Baggs Patriot Tails
    Joebaggs Tackle
    Save 30%
    Tsunami Tidal Pro Minnow
    Tsunami
    Shimano Ocea Bomb Dip Flash Boost Poppers
    Shimano
    Sale
    Joe Baggs Skipper
    Joebaggs Tackle
    Save 30%
    No Live Bait Needed 3" Shrimp Jig Heads
    No Live Bait Needed
    No Live Bait Needed 3" Shrimp Tail
    No Live Bait Needed