Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Fishing lures, baits, and scents are essential tools for anglers targeting fish in both saltwater and freshwater environments. At Fisherman’s Headquarters, anglers will find a wide selection of proven fishing lures designed for surf fishing, inshore fishing, offshore fishing, and freshwater fishing.

From poppers and stickbaits to jigs, soft plastics, and scent attractants, these products are built to mimic natural bait and trigger aggressive strikes from species like striped bass, bluefish, tuna, fluke, and many freshwater gamefish. With options for anglers of all skill levels, these lures are designed to attract, fool, and catch fish in a wide range of fishing conditions.

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Jigs | Spoons
Jigs | Spoons
Plugs | Hardbaits
Plugs | Hardbaits
Softbaits
MagicTail Hoo Magic Trolling Lures - 403189601011
Offshore
Scent | Attractant
Tsunami Glass Minnow - 799967336030
Flies | Teasers
    595 products
    Bill Hurley 6.5" 1/2oz Unrigged 8pk Swimming Sandeel Olive
    Bill Hurley Lures
    Sold Out
    Bill Hurley 7" 3/4oz Unrigged 6pk Paddletail White
    Bill Hurley Lures
    Bill Hurley Swimming Sandeel 7" 6pk Olive
    Bill Hurley Lures
    Sold Out
    Bill Hurley 7.5" Cape Cod Sandeels 1.3oz 5pk Mouse Tail Olive
    Bill Hurley Lures
    Bill Hurley 2.5oz 7.5" Rigged Paddletail 1pk
    Bill Hurley Lures
    Bill Hurley 2.5oz 9" Rigged Rat Tail 7/0 3X Hook Olive 1pk
    Bill Hurley Lures
    Sold Out
    Got-Cha Curl Tail Grub White 8-inch 25 Pack
    Got-Cha
    Sale
    Sea Striker Rigged Cedar Plug Daisy Chain
    Sea Striker
    Save 18%
    Tate's Soft Plastics Straight Tails
    Tate's Baits
    Stack Tackle 4.5" Quigley Metal Lip
    Stack Tackle
    Stack Tackle 8" Pencil Popper
    Stack Tackle
    Sold Out
    Sporting Wood Bottle Swimmer
    Sporting Wood
    Dolphin Snapper Zapper Lures
    Dolphin
    Sold Out
    Berkley Gulp! Saltwater Bloodworms
    Berkley
    Sale
    MagicTail Top Water Spook Lures
    MagicTail
    Save 33%
    Sold Out
    Fish Snax Lures Hard Snax
    Fish Snax Lures
    Save 15%
    Sale
    Fish Snax Lures Albie Snax
    Fish Snax Lures
    Save 15%
    Nomad Design DTX Minnow Heavy Duty Sink
    Nomad Design
    No Live Bait Needed K-Tails
    No Live Bait Needed
    Hogy Charter Grade 2" Squid-Biki Rig
    Hogy Lures
    Sold Out
    Bead Chain TER-4 Tube Eel Replacement Tubed Hook with a Bead Chain Leader
    Runoff Lures
    Save 20%
    Ringer Pre-Twisted Copper Wire
    Ringer Swivels
    Ringer Swivels
    Ringer Swivels
    Sale
    American Bait Works BaitFuel Saltwater GO2 Shrimp
    American Bait Works
    Save 50%
    Yo-Zuri Floating Mag Minnow Jr
    Yo-Zuri
    Sold Out
    RWA Custom Tackle Suraida Stickbaits
    RWA Custom Tackle
    Sale
    RWA Custom Tackle Diving Popper
    RWA Custom Tackle
    Save 29%
    Sold Out
    Stinky Balls
    Stinky Balls
    Sold Out
    Olde Salt Rigged 11" Mamba
    Olde Salt
    Olde Salt Squid Chain
    Olde Salt
    Carolina First Mate Fish Crack 1LB Brine & Attractant
    Green Downstream Products, LLC
    Chartreuse Saltwater fishing bucktail
    Pink saltwater fishing bucktail
    Tate's Jetty Master Bucktail Jig
    Tate's Baits
    DOA Soft Bait Rigged Shrimp
    DOA
    Sold Out
    Shimano Butterfly Shimmerfall Jigs
    Shimano
    NJ Saltwater Flies - Teaser
    NJ Saltwater Flies
    NJ Saltwater Flies - Sand Eel
    NJ Saltwater Flies
    9er's New England 10/0 Spinner & Tube Umbrella Rigs
    9er's
    Savage Gear Glass Minnow
    Savage Gear
    Sold Out
    Tsunami Slimwave Lures
    Tsunami
    Nomad Design Madmacs Trolling Lures
    Nomad Design