Saltwater & Freshwater Fishing Lures, Baits & Scents | Fish Heads

How To Choose The Best Fishing Lures, Baits & Scents

Choosing the right fishing lures, soft baits, jigs, plugs, and fish attractants often depends on water conditions, forage, target species, and fishing style. Topwater plugs and poppers are excellent for explosive surface strikes, while bucktails, soft plastics, and jigging lures shine when fish are holding deeper. Scented baits and fish attractants can add another level of appeal, helping trigger bites when fish are pressured or feeding cautiously.

Whether you're targeting striped bass, fluke, bluefish, tuna, blackfish, weakfish, or freshwater predators, having a selection of proven fishing lures helps anglers adapt to changing conditions. From casting metals in the surf to working soft baits in back bays or trolling offshore lures for pelagics, the right lure can make all the difference.

Shop Saltwater & Freshwater Fishing Lures From Trusted Brands

At Fisherman’s Headquarters, shop a wide range of saltwater fishing lures, freshwater baits, fishing scents, bucktail jigs, glide baits, soft plastics, trolling lures, and hard baits from trusted brands anglers rely on. Whether you fish the beach, bay, inlet, offshore canyons, or freshwater lakes and rivers, our collection includes proven fish-catching tackle for anglers of all skill levels.

Looking for the best lure for the season or a specific species? Browse popular favorites or contact our crew for recommendations. We fish what we sell and are always happy to help you choose the right lures and baits to help you catch more fish.

Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Nomad Design Live Ops Jerksquid

Super Strike Zig Zag Darter Lures

Shimano Gravitator 220SS Glide Bait

No Live Bait Needed Jig Heads

No Live Bait Needed 5" Paddle Tail Softbaits

Berkley Gulp! Saltwater Grub

Diamond Jig Lures

MagicTail Magic Squid Hoochie

Spro Prime Bucktail Jig

MagicTail Tog Jigs

MagicTail Hoo Magic Trolling Lures

Nomad Design NEW Streaker Jigs

How To Choose The Best Fishing Lures, Baits & Scents

Shop Saltwater & Freshwater Fishing Lures From Trusted Brands