Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Fishing lures, baits, and scents are essential tools for anglers targeting fish in both saltwater and freshwater environments. At Fisherman’s Headquarters, anglers will find a wide selection of proven fishing lures designed for surf fishing, inshore fishing, offshore fishing, and freshwater fishing.

From poppers and stickbaits to jigs, soft plastics, and scent attractants, these products are built to mimic natural bait and trigger aggressive strikes from species like striped bass, bluefish, tuna, fluke, and many freshwater gamefish. With options for anglers of all skill levels, these lures are designed to attract, fool, and catch fish in a wide range of fishing conditions.

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Jigs | Spoons
Jigs | Spoons
Plugs | Hardbaits
Plugs | Hardbaits
Softbaits
MagicTail Hoo Magic Trolling Lures - 403189601011
Offshore
Scent | Attractant
Tsunami Glass Minnow - 799967336030
Flies | Teasers
    607 products
    Sale
    RWA Custom Tackle Diving Popper
    RWA Custom Tackle
    Save 29%
    Sold Out
    Stinky Balls
    Stinky Balls
    Sold Out
    Olde Salt Rigged 11" Mamba
    Olde Salt
    Olde Salt Squid Chain
    Olde Salt
    Carolina First Mate Fish Crack 1LB Brine & Attractant
    Green Downstream Products, LLC
    Chartreuse Saltwater fishing bucktail
    Pink saltwater fishing bucktail
    Tate's Jetty Master Bucktail Jig
    Tate's Baits
    DOA Soft Bait Rigged Shrimp
    DOA
    Sold Out
    Shimano Butterfly Shimmerfall Jigs
    Shimano
    NJ Saltwater Flies - Teaser
    NJ Saltwater Flies
    NJ Saltwater Flies - Sand Eel
    NJ Saltwater Flies
    9er's New England 10/0 Spinner & Tube Umbrella Rigs
    9er's
    Savage Gear Glass Minnow
    Savage Gear
    Sold Out
    Tsunami Slimwave Lures
    Tsunami
    Nomad Design Madmacs Trolling Lures
    Nomad Design
    Sold Out
    Nomad Design DTX Minnow HD Shallow
    Nomad Design
    Save 25%
    Sold Out
    Lunkerhunt MPRS 5.25" Mantle Pre-Rigged Squid 3/0 anodized circle hooks, 1.5oz
    Lunkerhunt
    WolfPack Tackle Tungsten Ahi Head
    WolfPack Tackle
    Sale
    Tsunami Tidal Pro Twitch Bait
    Tsunami
    Save 25%
    SPRO KGB Chad Shad 180 Glide Bait
    Spro
    Sold Out
    Yo-Zuri Ultra 3D Laser DX M2 #S Squid Jig
    Yo-Zuri
    Sale
    Boone Big Game Octopus Squid Trolling Skirt 18-inch
    Boone
    Save 19%
    Sold Out
    Gibbs Trolling Swimmer
    Gibbs
    Joe Shute Trolling Lures (Sale Items Only)
    Joe Shute Lures
    Joe Shute Trolling Lure Rigged w/ RonZ Tail
    Joe Shute Lures
    Joe Shute Trolling Lure Pin Rig
    Joe Shute Lures
    Sold Out
    Runoff Sand Eel Jig
    Runoff Lures
    Sold Out
    BKK Silent Chaser Football Head
    BKK
    Sale
    Tactical Anglers TA Jr Bomb Popper
    Tactical Anglers
    Save 17%
    Sold Out
    MagicTail Hoo Magic Pin Rig
    MagicTail
    Sold Out
    Hogy Sandeel Jig w/ In-Line VMC Hook
    Hogy Lures
    Sold Out
    Hogy Sandeel Jig w/ VMC Assist Hook
    Hogy Lures
    No Live Bait Needed Tuna 4x Super Duty Jig Heads
    No Live Bait Needed
    Yo-Zuri Mag Speed Lures
    Yo-Zuri
    Fat Cow Bucktail Jig
    Fat Cow Fishing
    Guides Secret Poppa Pencil
    Guides Secret
    Guides Secret Bottle Popper
    Guides Secret
    Guides Secret Baby Bottle Popper
    Guides Secret
    Sale
    Guides Secret M-80 Popper
    Guides Secret
    Save 12%
    Guides Secret No.2 Pencil Popper
    Guides Secret
    Guides Secret Old School Swimmer
    Guides Secret