Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Fishing lures, baits, and scents are essential tools for anglers targeting fish in both saltwater and freshwater environments. At Fisherman’s Headquarters, anglers will find a wide selection of proven fishing lures designed for surf fishing, inshore fishing, offshore fishing, and freshwater fishing.

From poppers and stickbaits to jigs, soft plastics, and scent attractants, these products are built to mimic natural bait and trigger aggressive strikes from species like striped bass, bluefish, tuna, fluke, and many freshwater gamefish. With options for anglers of all skill levels, these lures are designed to attract, fool, and catch fish in a wide range of fishing conditions.

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Jigs | Spoons
Jigs | Spoons
Plugs | Hardbaits
Plugs | Hardbaits
Softbaits
MagicTail Hoo Magic Trolling Lures - 403189601011
Offshore
Scent | Attractant
Tsunami Glass Minnow - 799967336030
Flies | Teasers
    607 products
    Guides Secret Striper Slider Lure
    Guides Secret
    Guides Secret Needle Stick Lure
    Guides Secret
    Guides Secret Mucho Minnow Lure
    Guides Secret
    Guides Secret Slim Twitchy Lure
    Guides Secret
    Guides Secret Bunka Boy Lure
    Guides Secret
    Sold Out
    MagicTail Round Head Big Eye Fur Jig
    MagicTail
    Save 21%
    Sold Out
    No Live Bait Needed 4" Mini Mullet
    No Live Bait Needed
    Sold Out
    Blitz Performance Pencil Popper 8-inch
    Blitz Performance
    MagicTail Squid Stinger 5" Soft Bird Daisy Chain
    MagicTail
    MagicTail Squid Stinger 7" Soft Bird Daisy Chain
    MagicTail
    Yo-Zuri Mag Popper
    Yo-Zuri
    Sold Out
    Danielson SRIGGP-L Squid Jig 6-1/2" Luminous
    Danielson
    Sold Out
    Shimano Sephia Clinch 2.5 FB Squid Jig
    Shimano
    Sold Out
    Ahi Hard Body Glow Jumbo Squid Jig
    Ahi
    Sold Out
    Ahi Hard Body Glow Squid Jig
    Ahi
    Sold Out
    Ahi Squid Jig Gangion Chain
    Ahi
    Sold Out
    Ahi Weighted Squid Jig
    Ahi
    Sale
    Ahi Darter Squid Jig
    Ahi
    Save 25%
    RonZ Big Game HD Series Rigged Softbaits
    RonZ Lures
    Buccaneer BUWJS Wiggler Jigs with Stinger
    Buccaneer
    Rapala Skitter V Series Topwater Walk-the-Dog Lure
    Rapala
    Sale
    Tormenter Mahi Magnet
    Tormenter Tackle
    Save 22%
    Tormenter Freaky Bird Chain
    Tormenter Tackle
    Tormenter Tuna Magnet
    Tormenter Tackle
    Sale
    Tormenter Super Smoker Rigged Trolling Lures
    Tormenter Tackle
    Save 17%
    Tormenter Wahoo Wrecker
    Tormenter Tackle
    Sale
    Chatter Lures Micro Bait Bar
    Chatter Lures
    Save 18%
    Hogy Harness Jigs
    Hogy Lures
    Hogy 9" Harness Pro Tail 6oz
    Hogy Lures
    Fishbites Bag O' Worms Fast Acting Bloodworm Alternative
    Fishbites
    Sea Striker Green Machine Lures
    Sea Striker
    Sold Out
    MagicTail 9" Bulb Squid Daisy Chain
    MagicTail
    Sale
    Z-Man Doormatadorz
    Zman
    Save 20%
    Sea Striker Red Tail Jig
    Sea Striker
    Zoom Super Fluke 5-1/4 inch
    Zoom
    Sold Out
    Angry Jigs Round Head Jigs
    Angry Jigs
    Sold Out
    MagicTail Hoo Magic Pin Rig w/ RonZ
    MagicTail
    Sold Out
    MagicTail 6" Bulb Squid Daisy Chain
    MagicTail
    Sold Out
    MagicTail 5" Soft Bird Daisy Chain
    MagicTail
    Sea Striker 1/4oz Flats Jigs
    Sea Striker