Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Fishing lures, baits, and scents are essential tools for anglers targeting fish in both saltwater and freshwater environments. At Fisherman’s Headquarters, anglers will find a wide selection of proven fishing lures designed for surf fishing, inshore fishing, offshore fishing, and freshwater fishing.

From poppers and stickbaits to jigs, soft plastics, and scent attractants, these products are built to mimic natural bait and trigger aggressive strikes from species like striped bass, bluefish, tuna, fluke, and many freshwater gamefish. With options for anglers of all skill levels, these lures are designed to attract, fool, and catch fish in a wide range of fishing conditions.

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Jigs | Spoons
Jigs | Spoons
Plugs | Hardbaits
Plugs | Hardbaits
Softbaits
MagicTail Hoo Magic Trolling Lures - 403189601011
Offshore
Scent | Attractant
Tsunami Glass Minnow - 799967336030
Flies | Teasers
    607 products
    Nomad Design Squidtrex Vibe Lures
    Nomad Design
    Wolfpack Classic Ahi Bird Chain
    WolfPack Tackle
    Sold Out
    WolfPack Tackle Ahi Squid Chains
    WolfPack Tackle
    WolfPack Tackle Jet Heads
    WolfPack Tackle
    Sold Out
    Yo-Zuri Ultra 3D Laser M2 #S Squid Jig
    Yo-Zuri
    Tsunami Tidal Pro IPOP Poppers
    Tsunami
    No Live Bait Needed 8" Straight Tail Softbait
    No Live Bait Needed
    MirrOlure C-Eyes Suspending Twitchbait
    MirrOlure
    Sold Out
    MirrOlure MirrOdine Suspending Twitchbait
    MirrOlure
    Sale
    Sporting Wood Bottle Darters
    Sporting Wood
    Save 20%
    Sale
    Sporting Wood Montauk Darters
    Sporting Wood
    Save 20%
    Sold Out
    Berkley Gulp! Alive! Saltwater Sandworm
    Berkley
    Sold Out
    Super Strike PP6 Little Neck Popper Lures
    Super Strike Lures
    Spro Essential Series Zero Minnow 130
    Spro
    Sold Out
    Berkley Gulp! Saltwater Ripple Mullet
    Berkley
    Berkley Gulp! Alive! Saltwater Swimming Mullet
    Berkley
    Berkley Gulp! Alive! Saltwater Shrimp
    Berkley
    Sold Out
    Berkley Gulp! Alive! Saltwater Jerk Shad
    Berkley
    Berkley Gulp! Alive! Saltwater Grub
    Berkley
    Sale
    Berkley Gulp! Surf Bytes Strips
    Berkley
    Save 30%
    Sale
    Berkley Gulp! Surf Bytes Baitfish
    Berkley
    Save 30%
    Sale
    Berkley Gulp! Saltwater Swimming Mullet
    Berkley
    Save 33%
    Berkley Gulp! Saltwater Shrimp
    Berkley
    Sold Out
    Berkley Gulp! Saltwater Sandworm
    Berkley
    Sold Out
    Berkley Gulp! Saltwater Sand Eel
    Berkley
    Berkley Gulp! Saltwater Paddleshad
    Berkley
    Sold Out
    Berkley Gulp! Saltwater Nemesis
    Berkley
    Sold Out
    Berkley Gulp! Saltwater Mantis Shrimp
    Berkley
    Berkley Gulp! Saltwater Jerk Shad
    Berkley
    Berkley Gulp! Saltwater Grub
    Berkley
    Tide Rite Teaser Replacement Hooks
    Tide Rite
    Sea Striker Squid Skirts
    Sea Striker
    Sold Out
    RonZ Z-Fin Original Series Rigged Paddle Tail - 815587024055
    RonZ Z-Fin Original Series Rigged Paddle Tail - 815587024055
    RonZ Z-Fin Original Series Rigged Paddle Tail
    Ronz Lures
    RonZ Z-fin Big Game HD Series Rigged Paddle Tail - 815587024178
    RonZ Z-fin Big Game HD Series Rigged Paddle Tail - 815587024178
    RonZ Z-fin Big Game HD Series Rigged Paddle Tail
    Ronz Lures
    Sold Out
    Z-man Diezel Eye Jigheads
    Zman
    Sale
    Z-man Elaztech Diezel Minnowz Swimbait
    Zman
    Save 10%
    Z-man Elaztech Jerk Shadz Scented Swimbait
    Zman
    Z-man Redfish Eye Jigheads
    Zman
    Sale
    Tsunami Flutter Spoon
    Tsunami
    Save 22%
    Zoom Split Tail Trailers
    Zoom