Saltwater & Freshwater Fishing Lures for Surf, Inshore, Offshore & Freshwater Anglers

Fishing lures, baits, and scents are essential tools for anglers targeting fish in both saltwater and freshwater environments. At Fisherman’s Headquarters, anglers will find a wide selection of proven fishing lures designed for surf fishing, inshore fishing, offshore fishing, and freshwater fishing.

From poppers and stickbaits to jigs, soft plastics, and scent attractants, these products are built to mimic natural bait and trigger aggressive strikes from species like striped bass, bluefish, tuna, fluke, and many freshwater gamefish. With options for anglers of all skill levels, these lures are designed to attract, fool, and catch fish in a wide range of fishing conditions.

Popular Fishing Lures & Baits

Shop popular saltwater fishing lures for striped bass, fluke, bluefish, tuna, tog, surf fishing, inshore fishing, offshore trolling, and jigging at Fisherman’s Headquarters.

Jigs | Spoons
Jigs | Spoons
Plugs | Hardbaits
Plugs | Hardbaits
Softbaits
MagicTail Hoo Magic Trolling Lures - 403189601011
Offshore
Scent | Attractant
Tsunami Glass Minnow - 799967336030
Flies | Teasers
    607 products
    Sold Out
    Tormenter Dyno Dusters
    Tormenter Tackle
    F.J. Neil Chrome Shad Dart with Pearl Flash
    FjNeil
    Dolphin BPHL Slaty Tin Hammered Jig
    Dolphin
    Baitmasters MagicBrine Bait Brine
    Baitmasters
    Yo-Zuri 3D Pencil Popper
    Yo-Zuri
    Tsunami SS9DH Dual Hook Swim Shad 9" 6-1/2oz
    Tsunami
    Sale
    Tsunami TSQJ Weighted Squid Jig
    Tsunami
    Save 20%
    Tsunami Pro Holographic Teaser Eel
    Tsunami
    Tormenter TMK Stinger Tuna Mahi Killer Lure
    Tormenter Tackle
    Sale
    Tormenter Softy Chain
    Tormenter Tackle
    Save 14%
    Tormenter Mahi Tuna Jet Chain
    Tormenter Tackle
    Tormenter Looney Bird Trolling Teasers
    Tormenter Tackle
    Tide Rite BM Big Mouth Bucktail Jig
    Tide Rite
    Sold Out
    Spro SSTJP-1 Squid Tail Jig 1oz Pink
    Spro
    Sea Striker Spreader Bars
    Sea Striker
    Saltwater Flies - Sand Eel
    Russo Flies
    Sold Out
    Saltwater Flies - Half & Half
    Russo Flies
    Sold Out
    Saltwater Flies - Crabs & Shrimp
    Russo Flies
    Saltwater Flies - Deceiver
    Russo Flies
    Sale
    Olde Salt Hoochie Silicone Skirt Sale
    Olde Salt
    Save 50%
    Jigging World "The Bone" Rattle Topwater Spook
    Jigging World
    Sale
    F.J. Neil Bulldog Bucktail
    FjNeil
    Save 20%
    TideRite Bucktail Rivet Teaser with Crystal Flash
    FjNeil
    F.J. Neil Diamond Jig without Hook & Tube
    FjNeil
    Dolphin S-RIG Squid Jig
    Dolphin
    Gibbs Deep Diver Swimmer - 000041000861
    Gibbs Deep Diver Swimmer
    Gibbs
    Moreno Lures Rigged Sandeels - 469004131187
    Moreno Lures Rigged Sandeels
    Moreno Lures
    Rapala X-rap Magnum 15 Trolling Lure - 022677140506
    Rapala X-rap Magnum 15 Trolling Lure
    Rapala
    Rapala X-Rap SXRL Saltwater Series Long Cast Shallow - 022677273655
    Rapala X-Rap SXRL Saltwater Series Long Cast Shallow
    Rapala
    No Live Bait Needed 8" Paddle Tail Swimbaits
    No Live Bait Needed
    No Live Bait Needed 3" Paddle Tail Softbaits
    No Live Bait Needed
    No Live Bait Needed Jig Heads For 8" Paddle Tail Softbait
    No Live Bait Needed
    No Live Bait Needed Jig Heads For 3" Paddle Tail Softbait
    No Live Bait Needed
    Sold Out
    Runoff Lures Bucktail Teaser with Crystal Flash - 818078014818
    Runoff Lures Bucktail Teaser with Crystal Flash
    Runoff Lures
    Runoff Lures Spoons - 818078015068
    Runoff Lures Spoons
    Runoff Lures
    Sold Out
    Wolfpack Tackle Ahi Casting Lures
    WolfPack Tackle
    Moreno Lures 4" Rigged Shad Body - 469004131156
    Moreno Lures 4" Shads
    Moreno Lures
    Yo-Zuri Hydro Twitchbait - 756791546585
    Yo-Zuri Hydro Twitchbait
    Yo-Zuri
    Yo-Zuri Mag Dive - 756791549081
    Yo-Zuri Mag Dive
    Yo-Zuri
    Yo-Zuri Hydro Monster Shot - 756791551473
    Yo-Zuri Hydro Monster Shot
    Yo-Zuri